Nurul Ain Binte Mohamad Juraimi. twenty-one years old. Singaporean. Muamalat Administration Student. Proudly a USIMian.

This blog is going to focus on posts about what I've learnt during Strategic Management's lecture and tutorial. In sya Allah it will be beneficial to all readers especially to my fellow 3rd year Muamalat Administration friends. I hope you will enjoy reading my blog and do revisit, ok? :)

Mazidah | Syazana | Qathrunnada | Haswani | Ain P. Ramli | Nur Najihah | Zawani |

Big Thanks

Never remove the credits
Template : Mimi Azila
Background : Qihah
Full Edited : Sakura

Assalaminualaikum. Today's post will be the last post for this semester, I guess. This is because this individual assignment of updating blog must be submitted to Miss Ummi by 8th December.

This week, I did not attend to Miss Ummi lectures due to fever. I wasn't feeling well that I need to skip this week's lecture and take a rest in the hostel. My friend did mention that Miss Ummi taught two chapters this week. It is my lost that I cannot attend and listen to this week's lecture. Lately it's been raining and we need to take good care of our health before we catch any cold. However, Alhamdulillah I'm feeling better.

This week, no face to face tutorial is conducted. My group members decided to go to Mdm Huda's room and consulted her about our assignment. She gave us a brief explanation. It is our mistake that we start doing our assignment late. However, we will try our best in writing a good report for the assignment.

Last but not least, we had to participate online forum in GOALS. Mdm Huda posted this question to us, " What do you think about motivation and rewards? "

My response to this question is:

Assalamualaikum to everyone.

This week, there is no face-to-face lecture and tutorial. We were asked to read Chapter 9: Ethics, Corporate Social Responsibility, Environmental Sustainability, and Strategy by ourselves. This chapter basically emphasises on business ethical codes that need to be implemented in an organisation. There are basically three schools of thought about ethical standards for companies which is ethical univeralism, ethical relativism and integrated social contracts theory. Without the business ethics, it will result in three types of business cost failures; 1) visible cost, 2) internal administrative cost and 3) intangible cost. Apart from that, the term corporate social responsibility concerns a company's duty to operate in an honourable manner, provide good working conditions for employees, encourage workforce diversity, be a good steward of the environment, and support philanthropic endeavors in local communities where it operates and in society at large.

On the other hand, for the tutorial lesson, we were required to answer an online forum. The question is, " Discuss how a corporate culture can assist in executing strategies in an organization. if you are one of the top managers, what kind od values that you would like to inculcate in your organization?"

My answer is: 


Assalamualaikum. Today's post is again an overdue post for Strategic Management. It was supposed to be updated last week. I apologise for being late in updating this blog.

So, last week's lecture was on Corporate Strategy. What I learnt during this lesson is that for a company to succeed better in their business, they need to build shareholder value. The goal is to achieve synergy. Entry into a new business can take any three forms: acquisition, internal startup or joint venture. Apart from that, there are two fundamental approaches to diversification-into related businesses and into unrelated businesses.

In addition to that, we also learned on how to analyse how good a company's diversification strategy. There are six steps to analyse this. Firstly, evaluate the long term attractiveness of the industries into which the firm has diversified. Secondly, evaluate the relative competitive strength of each of the company's business units. Thirdly, check for cross-business strategic fit. Fourthly, check whether the firm's resources fit the resource requirements of its present business lineup. Fifth is ranking the performance prospects of the businesses from best to worst, and determine what the corporate parent's priority should be in allocating resources to its various businesses. Last but not least, crafting new strategic moves to improve overall corporate performance.

On the other hand, during the tutorial lesson, we discussed about the Piping hotdogs case. We focused franchising and doing business internationally. As usual, we shares our ideas in the discussion.

All in all, we had a good discussion in the class. However, Mdm Huda gave me a remark that I'm a little bit quiet in the class last week. Therefore, I should be more active and participate in the class discussion giving ideas on how to solve the case. Assalamualaikum to all readers. I wish you the best of health and iman.

Today I am going to post about last two week's sharing session during Strategic Management's lecture. I was very busy with assignments and presentations for the past two weeks that this post is going to be an outdated post. I ask apologise for being late in updating my blog. I realise that as a student we need to be good in managing our time and prioritise the important things.

Last two weeks, there was a sharing session by Mdm Asnidar, the owner of Oshima in our lecture hall. She shared with us how she started the business. She took engineering n Degree and Masters. However, she does not like engineering that much. She then decided to statt her own business and left engineering as her career. She is now a phd student in USIM.

Her sharing session was very interesting. She shared with us her bitter and sweet experience in starting the business. Oshima is a restaurant that serves Japanese cuisine. The good about this restaurant is that all its ingredients are made from scratch in order to preserve the halal certificate. Mdm Asnidar advise to us that we need to be positive in doing business and we cannot give up easily.

All in all, it is a beneficial sharing session and give me the encouragement to start my own business. InsyaAllah, one day I will. :)


Assalamualaikum to all readers. Today I am going to share about what I learned in both lecture and tutorial for week 8. In this week's lecture, Miss Ummi taught us about strategies for competing in international markets. It is important to enter foreign markets to gain access to new markets, to achive lower cost through economies of scale, experience, and increased purchasing, to further exploit its core competencies, to gain access to resources and capabilities located in foreign markets and to spread its business risk across a wider market base. 

Last but not least, I would like to share a picture I edited. In today's world, technology has been widely used. We can just take a photo of what we learned. However I prefer to jot down notes on a piece of paper where I can scribble more notes on it.





Assalamualaikum to all readers. I hope everyone reading this post will be in the best of iman and health. In this week's lecture, we learnt about to strengthen a company's competitive position. Miss Ummi explained to us several strategies to improve a company's market position. Some of the strategies that can be implemented are offensive and defensive strategy, blue ocean strategy, horizontal merger and acquisition strategy, vertical integration strategy and outsourcing strategy. Apart from that, Miss Ummi also uploaded a case in GOALS for us to make an evaluation and discuss it during our tutorial lesson

As usual, on Wednesday morning, Mdm Huda entered our class energetically and was excited to have a discussion on the case. However most of us have not read the case. This upset her a lot. Nevertheless, she gave us 20 minutes to read through the case. Umair and I then were asked to explain briefly what exactly the case is all about. The Digital Age: Shall I tag along? is the title of the case. This case study is basically a about the existence of technology has somehow deterred the publishing industry that Mr Rahim has built 25 years ago. Nowadays, people are into reading, learning etc through online. Therefore Mr Rahim faced the problem of getting in the same par with other company that has stated doing online publishing.

During the lesson, we discussed on two strategies. Firstly we focussed on Blue ocean strategy that was taught by Miss Ummi on Tuesday. Blue ocean strategey is basically inventing new industry segment that create altogether new demand.We need to implement Blue Ocean strategy to Ambang Mata Sdn Bhd. Mdm Huda accepted two ideas suggested by Ismul and myself. We propose that Ambang Mata Sdn Bhd should provide reading materials that include braille. Apart from that, I suggested that Ambang Mata Sdn Bhd should create their own application that can be downloaded by users through Google playstore, Apple appstore and etc. Mdm Huda added that Ambang Mata Sdn Bhd should have educational games so children can learn from their tab. Secondly we focused on The Five Generic Competitive Strategy. The Porter's Five forces inlcudes threats of new entrants, bargaining power of buyers, bargaining power of sellers, threats of rival sellers and threat of new subtitutes.

All in all, it was a great week to learn many things from both lecture and tutorial lesson. Lesson learnt this week: I need to be more prepared and do some research and reading before entering the class. That's all from me this week, Assalamualaikum. :)

Assalamualaikum. As requested by Miss Ummi in GOALS, today I will post about the generic strategies of some companies.





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