Nurul Ain Binte Mohamad Juraimi. twenty-one years old. Singaporean. Muamalat Administration Student. Proudly a USIMian.

This blog is going to focus on posts about what I've learnt during Strategic Management's lecture and tutorial. In sya Allah it will be beneficial to all readers especially to my fellow 3rd year Muamalat Administration friends. I hope you will enjoy reading my blog and do revisit, ok? :)

Mazidah | Syazana | Qathrunnada | Haswani | Ain P. Ramli | Nur Najihah | Zawani |

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Assalamualaikum. Today's post is again an overdue post for Strategic Management. It was supposed to be updated last week. I apologise for being late in updating this blog.

So, last week's lecture was on Corporate Strategy. What I learnt during this lesson is that for a company to succeed better in their business, they need to build shareholder value. The goal is to achieve synergy. Entry into a new business can take any three forms: acquisition, internal startup or joint venture. Apart from that, there are two fundamental approaches to diversification-into related businesses and into unrelated businesses.

In addition to that, we also learned on how to analyse how good a company's diversification strategy. There are six steps to analyse this. Firstly, evaluate the long term attractiveness of the industries into which the firm has diversified. Secondly, evaluate the relative competitive strength of each of the company's business units. Thirdly, check for cross-business strategic fit. Fourthly, check whether the firm's resources fit the resource requirements of its present business lineup. Fifth is ranking the performance prospects of the businesses from best to worst, and determine what the corporate parent's priority should be in allocating resources to its various businesses. Last but not least, crafting new strategic moves to improve overall corporate performance.

On the other hand, during the tutorial lesson, we discussed about the Piping hotdogs case. We focused franchising and doing business internationally. As usual, we shares our ideas in the discussion.

All in all, we had a good discussion in the class. However, Mdm Huda gave me a remark that I'm a little bit quiet in the class last week. Therefore, I should be more active and participate in the class discussion giving ideas on how to solve the case.
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