Nurul Ain Binte Mohamad Juraimi. twenty-one years old. Singaporean. Muamalat Administration Student. Proudly a USIMian.

This blog is going to focus on posts about what I've learnt during Strategic Management's lecture and tutorial. In sya Allah it will be beneficial to all readers especially to my fellow 3rd year Muamalat Administration friends. I hope you will enjoy reading my blog and do revisit, ok? :)

Mazidah | Syazana | Qathrunnada | Haswani | Ain P. Ramli | Nur Najihah | Zawani |

Big Thanks

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Assalamualaikum to all readers. I hope everyone reading this post will be in the best of iman and health. In this week's lecture, we learnt about to strengthen a company's competitive position. Miss Ummi explained to us several strategies to improve a company's market position. Some of the strategies that can be implemented are offensive and defensive strategy, blue ocean strategy, horizontal merger and acquisition strategy, vertical integration strategy and outsourcing strategy. Apart from that, Miss Ummi also uploaded a case in GOALS for us to make an evaluation and discuss it during our tutorial lesson

As usual, on Wednesday morning, Mdm Huda entered our class energetically and was excited to have a discussion on the case. However most of us have not read the case. This upset her a lot. Nevertheless, she gave us 20 minutes to read through the case. Umair and I then were asked to explain briefly what exactly the case is all about. The Digital Age: Shall I tag along? is the title of the case. This case study is basically a about the existence of technology has somehow deterred the publishing industry that Mr Rahim has built 25 years ago. Nowadays, people are into reading, learning etc through online. Therefore Mr Rahim faced the problem of getting in the same par with other company that has stated doing online publishing.

During the lesson, we discussed on two strategies. Firstly we focussed on Blue ocean strategy that was taught by Miss Ummi on Tuesday. Blue ocean strategey is basically inventing new industry segment that create altogether new demand.We need to implement Blue Ocean strategy to Ambang Mata Sdn Bhd. Mdm Huda accepted two ideas suggested by Ismul and myself. We propose that Ambang Mata Sdn Bhd should provide reading materials that include braille. Apart from that, I suggested that Ambang Mata Sdn Bhd should create their own application that can be downloaded by users through Google playstore, Apple appstore and etc. Mdm Huda added that Ambang Mata Sdn Bhd should have educational games so children can learn from their tab. Secondly we focused on The Five Generic Competitive Strategy. The Porter's Five forces inlcudes threats of new entrants, bargaining power of buyers, bargaining power of sellers, threats of rival sellers and threat of new subtitutes.

All in all, it was a great week to learn many things from both lecture and tutorial lesson. Lesson learnt this week: I need to be more prepared and do some research and reading before entering the class. That's all from me this week, Assalamualaikum. :)


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